Connecting Consumers to a Culture Through a Brand

Connecting consumers to culture through a brand is important. Consumers want to feel connected to what they wear in fashion. Investing in an organic traditional new fashion brand has become a newfound interest for consumers in the fashion industry for 2019. This provides our company with the opportunity to introduce consumers with a connection to the culture behind our brand. Ayasha brand feels it is crucial to educate the consumers of the traditional cultural aspects and foundation of the company.

Ayasha is a new brand created by Indigenous Ojibwe Fine Artist and Designer Ayasha Loya. Ayasha Loya is a female, Native American, a veteran who developed her business from her creative strengths and cultural talents as a woman. Her goal is to provide culturally diversified products in a personalized, creative fashion. Ayasha goals are to aid in educating others of our traditional primitive Native American tribe, the fact that we still live in primitive ways and provide great opportunities with consumers to connect directly with Ayasha herself through her brand.
My Lifestyle by Fashion Ayasha
Ayasha is from the great lakes state Michigan of the Ojibwe tribe. Ayasha embraces her Ojibwa roots. An eastern woodlands tribe, Ojibwa is also spelled Ojibwe or Ojibway, also called Chippewa, self-name Anishinaabe, Algonquian-speaking North American Indian tribe who lived in what are now Ontario and Manitoba, Can., and Minnesota and North Dakota, U.S., from Lake Huron westward onto the Plains. Their name for themselves means “original people.”

Ayasha brand name offers a wide range of products to fit everyone's unique sense of design and style in today's modern world with a twist of traditional indigenous roots. Floral motifs are what Ojibwe are known for. Our designs are carefully curated to provide the latest trends to our customers in a uniquely deep-rooted cultural fashion. To keep our customers in style we post new arrivals daily.

Note: Ayasha is the Native American Ojibwe in the photo within this blog. 


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