The red and black plaid flannel jackets have been a selection of the Ojibwa wear for many years. The Ojibwa are associated with plaid jackets, or "lumberjack shirts" which are in fact used in the country in colder regions like Michigan, Minnesota, Wisconsin, and Canada. My family still uses them in Michigan to go hunting. When hunting and living in remote regions, my people are more concerned with staying alive and warm than being fashionable
For Ojibwe people like myself utilizing the natural resources of our environment in fashion is an inherited tradition. Educating the world about this importance of Native American is where modern Ayasha fashion comes in. In Ayasha (designer fashion brand) we feel the need to use modern forms of design with traditional natural resources to Empower Cultural Connection.