Fashion — new products

Best Socks

Best Socks

Discover our wide selection of Limited Edition styles, Dressed, Athletic, socks for men and women, gifts and more for everyone. Classic dotted and striped socks for dad, flower gifts for mom, birthday gifts and Christmas presents in fun colors and patterns, there’s a style for every occasion.

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Ayasha Fashion Brand

Ayasha Fashion Brand

Ayasha is a new brand created by Indigenous Ojibwe Fine Artist and Designer Ayasha Loya.

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Red and Black Plaid Flannel Traditions of the Ojibwa

Red and Black Plaid Flannel Traditions of the Ojibwa

The red and black plaid flannel jackets have been a selection of the Ojibwa wear for many years. The Ojibwa are associated with plaid jackets, or "lumberjack shirts" which are in fact used in the country in colder regions like Michigan, Minnesota, Wisconsin, and Canada. My family still uses them in Michigan to go hunting. When hunting and living in remote regions, my people are more concerned with staying alive and warm than being fashionable

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Empower Cultural Connection

Empower Cultural Connection

The connections between dress and both individuals and collective identities continue to be of interest to scholars and practitioners in the world of fashion and dress. Fashion is a driving force for community and unity. Communicating and connecting to culture through fashion empowers strength and great confidence. Ayasha brand believes if you feel confident in what you wear then you are Empower Cultural Connection and build strength from within. Confidence also comes from knowledge about what fashion style you are presenting to the world. 

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Utilizing Natural Resources of Our Environment in Fashion

Utilizing Natural Resources of Our Environment in Fashion

 For Ojibwe people like myself utilizing the natural resources of our environment in fashion is an inherited tradition. Educating the world about this importance of Native American is where modern Ayasha fashion comes in. In Ayasha (designer fashion brand) we feel the need to use modern forms of design with traditional natural resources to Empower Cultural Connection.

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